Intentions

Name: Joshua Hewitt

Brief 2: Print and E-Media

What do you intend to produce?

I intend to produce a Local Rugby Magazine showing news about local area teams and also news about big rugby teams all over the world E.g. World cup, six nations.  This will allow Local players to find out how their rivals or there next games team are like and how they have progressed throughout the season!  This benefits everyone who plays or even just supports the teams and likes to be kept up to date with everything.  Also by adding a website people will be able to subscribe or email us about any questions either problems or advice this allows us to receive Feedback from our Buyers.

Genre:

Sports/Rugby

Generic Conventions:

The generic conventions of the magazine will be seen by the name of the magazine and by the frontal images this should give out the idea of what type genre it is straight away allowing the readers to decide whether they like the look of it and whether they think It will be the magazine from the. As my rugby magazine is named “TRY” this gives away a massive chunk from the puzzle, Secondly going by the image on my front page by a player or game or team it will link to a sport which will give people a lot more of an idea what it’s about. Also from this a lot of jargon will be used to link to all the players and supporters, seeing this may trigger something in them to relate to the text and want to read on in which starts to draw our audience in.  The majority of the features will be male dominated as it is known as a male sport and they dominate this feature, females can be viewed and do have teams around this genre but male is stereo typically viable.

Audience:

My audience will be Local players and supporters they will be targeted knowing they play for teams or go to places to support certain teams our magazine will first be asked to be sold at local clubs to see how they do and if they enjoy them, if this is successful we will extend our sales to local newsagents as well. This would soon progress all over the country focusing on all teams possible or just single out the teams who have had an amazing week or season and talk about them in that issue which will allow a sense of competition to try and get in the magazine as well

Aimed mainly at young to old players or supporters allowing an opening audience with space for it to progress and go further in the industry.  From the sites and magazines I have researched they are both pretty much mutual in the same fact it’s local teams and their own league, Making it all interesting to them and giving the players a sense of pride knowing they have so many supporters.

Institution:

Synopticity Productions is the institution for my product and is a lifestyle based Media Company which focuses on anything from food to culture to sports. From this I would try and lead it into many sponsorship's hopefully into some top branding companies, by the methods of product placement and premiership performances. This is all about lifestyle and how you need a hobby or activity for it to be part of one and allow it to be called a lifestyle of living this will relate to a strong niche group.

Influences:

I have many influences for this magazine, starting from my love for the sport to the point of watching international teams play. All of which give me great inspiration to create this magazine.  From playing the sport I have learnt many things from it, being from respect and discipline to being a good sportsman and a collaborative team player.  It may not be appealing to most people as it’s not a dominant sport but to all the people who do support it, it’s massive allowing it to have a greater atmosphere than any other sport could achieve.

My main influence for the magazine has come from the 2 magazines: “England Rugby” and “Rugby World” Both of these magazines are massive sellers in the world of rugby and hit all the information needed in one magazine which makes both their magazines unique in the fact that they both pack the same information but still sell as many as each other. One of my dreams for this magazine is to really get it up there with those 2 magazines.

Image/Lighting (Moving Image/Still):

 Images will be involved in the magazine as well as in the website. Allowing images of good players or improved players to have some praise or even if we are available Video clips of the game.  The site will use all sorts of images still and moving just to add a mix of content, going from tackles to tries to fights basically to show the highlights.

·         Background

·         Imagery

·         Team images

·         Etc…

Use of sound:

My website may have some sound features added depending on if I can get rugby highlights or coaches’ feelings on the games this would be great but it is not a definite. Most likely we may have Voice commentaries but we may have video footage.  We will have special videos every month for different events. E.g.

·         Top try scorers

·         Top best plays

·         Top 5 tackles

This will allow a sense of change to the site and hopefully to the teams and players a spirit of competition.

Navigation:

 

The navigation of my site will have a similar layout with all the teams in that league placed at the top and click able so that you will be directly led to their page on the site, the name of the league and the sponsorship all this is the main part of my navigation as it gets across completely what this site will be about. Apart from that all I need is the navigation of all the other pages on the site that needs its own page to go to.  These will be found in the navigation bar. Each one will have a specific type of theme to it to make it noticeable. Going by my colour scheme of Green, black and white this will be easy to work with.

Interactivity:

My Website will be massively interactive going by a lot of things will be massively linked and used in the site so that everyone can be involved and interact around the site this will also make it much easier to navigate having pages upon pages linked together.  This helps allow the user a sense of freedom of roaming around and being able to see what they want to see. 

Layout:

The layout for my magazine is going to be nice and easy to work around being I'm creating a front cover and a DPS (Double Page Spread)in which I will discuss main topics on the front so it draws the audience in and then the DPS will be one of these stories and explaining everything about it.  My front cover will have a dominate front image with some text at the bottom of it.  The colour scheme of this text will be the scheme of the teams colours which gives it a sense or ownership.  With the masthead at the top and the side stories at the side this will give a clear idea exactly what this magazine is about and what the topic of it exactly Is.

My DPS will be laid out like any other DPS I will use columns and drop caps and slugs as these are basic conventions for a magazine and are really needed to add the right effects and drawing ability about the story.  The story has to be interesting and have enough information behind it to be interesting and not repeatable this will keep the audience to carry on reading and allow them to get the information they need.

Costume:

The costume Changes depending on the team as each different has a different kit, which can switch from different colours to completely different styles this gives the team a sense of being unique and the only ones or just a sense of differentially.  This also allows helps the supporters know who has possession, who is winning, who just scored that try and which team is which. This is all important as they need to be doing what they can to help motivate the team into victory.