Brief 2
This website is a big website for a
rugby audience as it has all the recent news and highlights which engage the
audience in the sport...by doing this they made a premiership with national
teams to keep the sport alive and these websites broadcasts all that
information about what is happening or what has happened.
Aviva is the main sponsor for this
sport/premiership and makes it such a big event for all people and families as
it is a sport everyone can enjoy it.
The codes and conventions all go well
with the website which includes certain features that draw mainly men in as
this is the main audience who play and watch the sport.
The website likes leaderboards,
statistics and tables this allows us to sort the information out better and
realise what is happening. This draws in the target audience and what they are
looking for which gets the information across more easily. The website also
likes to use fixtures and links to all the teams sites and information about
each one with team players and key players to the club with the stat of each
person.
The font used on the website is very
basic as it does not need to be fancy but just needs to be eligible to read.
This means it is hosted towards mature people and not towards an audience who
needs drawing towards the story.
This Genre is obviously Sport as
rugby is a played and watched sport in the UK and other countries so this is a
big market to enter if the interest for the sport continues to increases or
steadily moves along the market.
The layout of the website is much
organised as the website's Logo is placed in the top left and the main
information is placed in the centre so that people can understand this is the
main section of the website and below the secondary news and updates which is
also very important for the viewer to also see.
This shows the table and statistics
of players and teams this will allow the audience to keep up to date with all
the updated fixtures and events, they will also be able to keep up with their
favourite players and see how they are doing this season compared to last
season or a few years in the past. With the table it allows them to see how far
in front/behind they are with their rivals and how they will have to do in the
next game to win or strategically defend.
The layout of the statistics is used
very well as they have a like flip card effect as on the card it tells you the
statistic and when you hover over the card it reveals the player or team This
is effective and keeps the audience coming back to check the updated results
for the teams/players.
The main colour of the website is yellow as Aviva
is represented its insurance company under that and because of that they have
decided to stay the same on the website to also promote their other company,
this will push their company higher up and gives them the opportunities to
receive investments from other places to boost the premiership and the
insurance company
The website also has News! Section
which even if you missed the game or couldn't watch two at once well this site
allows you to catch up on written news and visual highlights. This makes it
easier for the viewers of the site to cycle through the pages. This is
effective as it allows news to be found out and spread across as if it was a
world cup event but instead a serious premiership. The layout of this section
of the website is very similar to the home page being a slide story panel is
first shown on the top of the site flipping through the main stories that are
available allowing one to catch your eye. Through this method it allows you to
choose which story you wish to read more about and then from there you can move
onto other stories leading in from that story. The colours till stay the same
as the Aviva and the sponsorship still keeping the theme this helps also still
get across who supports the league and who keeps this site updated.
The navigation bar allows the viewer
to cycle through the site efficiently and effectively getting to the parts of
the site that really interest them the most. This navigation bar gives the
viewer a wide selection to choose from and what they may want to look at. This
will save them a lot of time instead of surfing through every section to try
and find the segment they want.
Also a great aspect of the site is
that all the text in the bar is hyperlinked and will take you to your desired
location. This allows you to see the most recent info on that specific section
and with the sub navigation page allows them to cycle through the page as it is
making it better to see precise details.
The results table is an essential
feature to a site that dedicates its info to a premiership, so having a fully
interactive results board really helps as they can compare other scores and see
how their team is doing and when the next big games will be taking place,
allowing them to look out for them or when to be ready to go support. It gives
a sense of news as it is constantly updating and giving news on what has
happened in that game and who played well or which team played better.
This site shows a strong layout of the magazine and What the sport is, the colours Black and red make the text stand out massively against a dark background. The news on the main page help get the points across in what has happened in the "Rugby World" Which goes with the magazines name also by going on as the best selling magazine helps show that it is relate-able around the year. The layout of the site is neat and easy to follow which allows all sorts of viewers to understand what is happening. Another feature about the site is that they allow a subscription button allowing you to subscribe for the magazine monthly or weekly at a set amount for each magazine!
The website has many links to new pages allowing you to cycle through the site faster and easier. It also has a forum where players and supporters can add their ideas or their views on certain features allowing them to get involved in everything nthat is happening and belong to a community.
Print!
The Layout of the magazine is set out
simply, all items in visible places well set out with no collisions with all
the codes and conventions. At the top we have the mast head and its little
slogan or quote, with this the design of the title and the Font and colour of
it is used very effectively as the magazine is called "ENGLAND
Rugby". The word England takes over the top of the page in big white bold
letters to show the area in which it is concentrating on and then underneath
from that it places rugby in small but red to make it stand out against the
white the reason they did this is because the colours of the rugby kit and
squad is white and Red so using these colours effectively together shows
understanding of the area in which they are trying to get across. The main
image is central which shows it is the main centre of attention and that will
be the main story in which the magazine in this issue will put the most
interest on as it being the most important or story worthy. We kind of get an
idea the main story is a speech as of the Sub-heading " Steve Borthwick
The Skipper Speaks" this tells us it’s something the player has said
himself and not a story built around the actions he’s done but more the actions
of what he has said. Alongside this story we also see some small side stories
in which will have more information about different players from the rugby team
or fixtures and results for the team recently. A banner is also used on the
front page to show another story about an England player...all of the
information on the front page draws people in with all the stories available to
read.
The layout of the
magazine is set out in like a frame type of style, with the image in the middle
and the other items around it making it look as if a frame to the main image.
At the top we have the name of the magazine "RUBGY WORLD" with its
little tagline "The world's best-selling Rugby magazine" this gives
the magazine a sense of status when compared with any other magazine. The
magazine name RUGBY WORLD means it’s all about one sport and directs it to an
international audience as it’s all over the world not just in one place of the
world explaining every country and how each one is doing or vital news about
certain teams. The main image is of Manu Tuilagi explained as "The Chosen
One" showing that he’s appreciated and known for his play in rugby and
what he does and who he plays for. The chosen one is normally a name given to
someone who will impact the world or be the saviour of it, from this i think
they called him the chosen one as he will be their ticket to winning the world
cup and impacting the whole of our nation into full grown celebration. The
masthead and the image all round make the T-figure layout which make it more
effective for the centre of the magazine and to get across who is the main
story and what they are representing. The other side stories are placed at the
top of the page but under the masthead to give it like a wing effect, showing
that they are not the main story but some small ones on the side and how
important the main one is to the smaller ones. This magazine is effective by
getting its stories across and showing the main image properly and as a strong
position. The position of the image gives it a real scare as he's looking
directly at the reader and drawing them in to read about the story.
The masthead is used
well as the Main title is bold and in place allowing everyone to see clearly
the magazine brand and what exactly the magazine is all about. The slogan
"The world's best-selling rugby magazine" sets an image across saying
it's read worldwide and known to all rugby fans and is a must buy if you are a
big rugby find and want to learn the most recent news and fixtures.
This DPS
(Double Page Spread) is concentrated on one player and a story about him and
his career or something that has affected his rugby career. The side quote
"I have only myself to blame" tells us that he has done something
wrong and regrets it, This article will tell us the whole story and what has
happened allowing us to really understand what has happened. The image used for
the article is an in-game image but as if he is walking off the pitch ashamed
with himself which will give the article a sense of similarity. We get a sense
of embarrassment for him and sadness seeing how he walks off the pitch ashamed
of himself of what he has done, He may have had a fight and now has been red-carded
or his team lost and it was his fault for letting that losing try through. A
lot can be seen from the DPS the style of story and the image all have a
message to put across. The text is placed on the right hand side and not placed
all the across the page allowing people to see the image better and get a
better understanding on what is happening allowing us to read the story but
also see what his reaction was like to what had happened giving us a parallel
effect. As the text relates to the image.
The layout of this double page spread
is massive as it is covered in information and one main image and a side image
of one man and his team, Most methods are used for example used in the DPS are
some pull quotes used by the man or people who are talking about him this could
be public, coach or even the other players who are giving this man praise. The
text is used in columns To give it a sense of direction to show the structure
of the page and how effective this will be to get the point across about this
man recovering from his bad last season or game and now he's back to winning.
The images send their purpose across instantly with the fact of celebration and
the joy on all his teams face shows that they have won and with his help they
can win a lot more! The title "Connacht WILL return to Winning ways" Showing he doesn’t
have a choice it is going to happen, it is natural that he will succeed! The
layout of the image is used effectively as the topic being the first thing you
see them the text telling you what has happened!
- Large use of Statistics e.g. results and tables
- colourful vibrant simple colour schemes
- Big bold fonts
- Highlights e.g. action images or videos
- interactive e.g. links social websites/intergrations
