Brief 2
You work for Synopticity Productions, a production company specialising in lifestyle
programming. The company has had recent success with a cookery competition show and
making segments for inclusion within magazine programmes on television. Your company
wishes to capitalise on these recent successes and they are interested in generating ideas for
new programmes. They are keen to develop programmes in alternative lifestyle areas or to
support programming that takes a new approach to an already popular area.
The company sees the benefit of finding and appealing to a strong niche group as this can be
a potentially very loyal audience. In addition, productions should demonstrate how
sponsorship, product placement, merchandising or other commercial links could be
developed.
You have been asked to create examples of your lifestyle programming ideas. You should
use your examples to show how lifestyle products can be used to promote one another across
the media platforms and how the lifestyle area could generate income through wider
commercial links.
Below are some potential lifestyle areas although a creative and original response to the brief
is encouraged.
• Food
• Fashion and/or Beauty
• Travel
• Interior Design
• A specific hobby or
• Another lifestyle area of your choice
Print
Create examples of print products related to the lifestyle area you have selected. You should
consider how print could be used to raise interest in Synopticity Productions’ programming.
(ii) Create the front cover and at least two pages of a specialist magazine demonstrating an
understanding of design and conventions and a clear focus on the target audience.
This is the method i am using to do this coursework brief and part ii to it as a front cover and a double page spread will work really well together!
E-media
Create e-media pages related to your lifestyle topic. You should show how e-media could be
used directly or indirectly to promote Synopticity Productions’ programming. You should
create approximately three pages.
(i) Create pages from the lifestyle section of an existing magazine’s website to demonstrate how
your programme could be promoted in other media products. Your pages should deal with
your lifestyle topic and include some aspect of promotion for your programme. If the
magazine site you are creating the pages for does not have a specific ‘lifestyle’ section, you
may find it helpful to use the existing style of the site to influence the way you will present
information. Your choice of magazine site should reflect an understanding of your target
audience.
This is also the method of coursework which will go along side my print data. an i have picked part i to do this as it asks us to create a website with 3 pages of data and research Which will aloow it to be explained and will engage the audience in a good attempt.
programming. The company has had recent success with a cookery competition show and
making segments for inclusion within magazine programmes on television. Your company
wishes to capitalise on these recent successes and they are interested in generating ideas for
new programmes. They are keen to develop programmes in alternative lifestyle areas or to
support programming that takes a new approach to an already popular area.
The company sees the benefit of finding and appealing to a strong niche group as this can be
a potentially very loyal audience. In addition, productions should demonstrate how
sponsorship, product placement, merchandising or other commercial links could be
developed.
You have been asked to create examples of your lifestyle programming ideas. You should
use your examples to show how lifestyle products can be used to promote one another across
the media platforms and how the lifestyle area could generate income through wider
commercial links.
Below are some potential lifestyle areas although a creative and original response to the brief
is encouraged.
• Food
• Fashion and/or Beauty
• Travel
• Interior Design
• A specific hobby or
• Another lifestyle area of your choice
Create examples of print products related to the lifestyle area you have selected. You should
consider how print could be used to raise interest in Synopticity Productions’ programming.
(ii) Create the front cover and at least two pages of a specialist magazine demonstrating an
understanding of design and conventions and a clear focus on the target audience.
This is the method i am using to do this coursework brief and part ii to it as a front cover and a double page spread will work really well together!
E-media
Create e-media pages related to your lifestyle topic. You should show how e-media could be
used directly or indirectly to promote Synopticity Productions’ programming. You should
create approximately three pages.
(i) Create pages from the lifestyle section of an existing magazine’s website to demonstrate how
your programme could be promoted in other media products. Your pages should deal with
your lifestyle topic and include some aspect of promotion for your programme. If the
magazine site you are creating the pages for does not have a specific ‘lifestyle’ section, you
may find it helpful to use the existing style of the site to influence the way you will present
information. Your choice of magazine site should reflect an understanding of your target
audience.
This is also the method of coursework which will go along side my print data. an i have picked part i to do this as it asks us to create a website with 3 pages of data and research Which will aloow it to be explained and will engage the audience in a good attempt.
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